01
1:1 CEO Advisory
A private strategic partnership with the final decision-maker, on a weekly, biweekly or monthly rhythm.
For CEOs and owners
Strategy isn’t always the problem. You may be missing momentum.
I’m Theodore Georgedakis. I build my own companies, advise leadership teams and wrote The Growth Igniter. I help owners and CEOs of SMEs and family businesses find where time and energy are lost, reduce friction and align their teams around shared priorities.So strategy becomes action. And effort becomes growth.
Organising an event? See the talks. Prefer to start by reading? The book is €19.
Over 20 years of experience, 210 campaigns, a gold Effie and three gold Hermes awards.
Campaigns for brands such as
CosmoteVodafoneWINDAegean AirlinesAthens International AirportBPCastrolIBMMattelKotsovolosSarantisPizza HutPame Stoixima
Interviewed in
Capital.grMarketing WeekBizNowPower GameImerisiaNaftemporiki
On Monday, everyone agrees. By Friday, nothing has moved forward.
Lots of activity
Everyone is running, but progress scatters. There is effort, but no result.
Lots of friction
Every decision waits for someone else. Bottlenecks, slow decisions and complexity consume energy without progress.
Little alignment
They agree in the meeting. They walk out the door and each goes their own way.
When growth stalls, instinct says “add”: one more project, one more tool, one more hire. Physics says the opposite. The most powerful growth moves I’ve seen came from subtracting, not adding.
01Momentum Check
Momentum is not motivation. It is an equation.
The core of my book, talks and advisory work. Score your company from 0 to 10 on each force and see what the multiplier does.
Momentum Equation™: Momentum = (Useful energy − Friction) × Alignment
How much of your team’s talent, attention and time actually moves your main objective?
Almost noneAlmost all
How much does the system slow you down: delayed decisions, bottlenecks, unclear roles, internal politics?
Not at allEverything stalls
If you asked your five key people for this year’s #1 priority, how similar would their answers be?
Five different answersThe same words
Your momentum
10 / 100
Low momentum. The talent is there. Energy leaks before it moves anything.
Your highest-leverage move
reduce friction by 2 points. Momentum moves from 10 to 20.
From the book: (8 − 6) × 5 = 10, a talented team with low momentum. (6 − 2) × 8 = 32, fewer resources and far more movement.
Run the Alignment Audit with your team.
Five questions from the book, ten minutes on a Monday morning. If the answers differ, you have found your friction. Your score carries over to the meeting preparation form.
An indicative self-assessment, not a measurement of business performance. Scores can be negative.
02The book · Your first move
Momentum Equation™ · 90-day Ignition
The Growth Igniter
How leaders engineer momentum in a noisy world.
The full method behind the equation. A practical guide to find where energy leaks, remove the friction blocking execution and build a 90-day rhythm that puts strategy in motion.
- 01Clarity before courage
- 02Growth as a system
- 03Friction removal
- 04Courage as strategy
- 05The four growth engines: brand, performance, experience, leadership
- 06The 90-day ignition cycle
First edition. Secure payment via Stripe, delivery with BOXNOW.
Read it and try it with your team. If you want us to apply it together in your company, that’s where our work begins.
See how we workGet 10% off with the newsletter. Want it for your leadership team? Ask about team copies.
03Advisory
Four ways
to work together.
Strategy, Brand, Performance, Experience, Leadership: the 5 growth engines, as one system.
02
Leadership Team Workshops
Alignment, clarity and systems thinking in the room. The team leaves with one shared operating picture.
For leadership teams
03
Ignition Intensive
Four to six hours on strategy, brand, funnel and team. From diagnosis to decisions, in one day.
For founders at a turning point
04
Growth Architecture
Diagnosis, redesign and momentum engineering, built to work after our engagement ends.
For companies that outgrew the way they operate
04How we start
1
Tell me what is stuck
Three questions, two minutes. Start with the problem, not introductions.
2
A 30-minute conversation
Identify where momentum leaks: energy, friction or alignment.
3
One decision
Leave with the move that matters most this quarter, whether we work together or not.
Book a meeting“We always had the strategy. We knew what we wanted and where to go. What we didn’t have was the system that puts it into action.”
05Speaking
Talks that end with a decision and a commitment,
not just applause.
Not just inspiration or motivation. Above all, guidance: the audience leaves with one decision and one commitment.
Ignition
How leaders create momentum in a noisy world, and the first irreversible move.
For CEOs, founders and leadership teams
The Systems Mind
Growth within complexity: map your company’s hidden architecture and redesign it for motion.
For operators, strategists and growth leaders
Creative Leadership for High-Stakes Teams
Presence, rhythm and human connection—and why they set a team’s ceiling.
For executive teams and founders
AI as a Growth Accelerator
Where AI multiplies strategy, where it quietly undermines it, and how to decide.
For CEOs, CMOs, product and innovation teams
06Theodore Georgedakis
A practitioner,
not a theorist.
An engineer in thought, a marketer at work. I studied at NTUA, spent over twenty years in advertising and growth, including Ogilvy and Lowe, and built campaigns for some of Greece’s biggest brands.
Today I’m founder and CEO of DAY ONE Growth Igniters, a 22-person team between Athens and London, and I lead or have co-founded ventures in education, AI and fitness.
- Awards
- Gold Effie, three Gold Ermis and 34 Silver and Bronze Ermis and Effie
- Boards
- Advisory boards of CEO Clubs Greece and YDC. Board programmes with CEO Clubs Greece and KPMG, and Henley Business School
- Teaching
- AUEB, BCA College, Hellas Network
- Education
- NTUA engineer, CIM certification
“Control limits. Connection liberates.”
What twenty years of teaching Argentine tango taught me about leading people.
My companies
07Newsletter
Your next step starts
with a different thought.
Every Friday, 20,000 leaders read my newsletter. Growth, marketing, AI and leadership, at 09:30. Subscribe for 10% off the book.
08Insights
Recent insights
All insights
Nothing ignites
on its own.
Not ideas. Not teams. Not organizations. Not leaders. Somewhere, someone has to strike the match.