MGrowth Igniter Methodology™
Growth is not guessed.
It is designed.
Momentum is the speed and direction of meaningful progress. Not more activity. More useful energy, less friction, shared alignment.
01Momentum Check
Momentum is not motivation. It is an equation.
The core of my book, talks and advisory work. It emerged from 20+ years of experience in the real market, in decision-making and management. Score your company from 0 to 10 on each force and see what the multiplier does.
Momentum Equation™: Momentum = (Useful energy − Friction) × Alignment
How much of your team’s talent, attention and time actually moves your main objective?
How much does the system slow you down: delayed decisions, bottlenecks, unclear roles, internal politics?
If you asked your five key people for this year’s #1 priority, how similar would their answers be?
Your momentum
10 / 100
Low momentum. The talent is there. Energy leaks before it moves anything.
Your highest-leverage move
reduce friction by 2 points. Momentum moves from 10 to 20.
From the book: (8 − 6) × 5 = 10, a talented team with low momentum. (6 − 2) × 8 = 32, fewer resources and far more movement.
Run the Alignment Audit with your team.
Five questions from the book, ten minutes on a Monday morning. If the answers differ, you have found your friction. Your score carries over to the meeting preparation form.
An indicative self-assessment, not a measurement of business performance. Scores can be negative.
02From equation to action
Find the leak
Where are talent, attention and time lost before they move the core goal?
Remove the friction
Which decision, process or ambiguity keeps the system stuck?
Build a shared rhythm
One priority, clear roles and a 90-day cycle that turns strategy into motion.
02The book · Your first move
Momentum Equation™ · 90-day Ignition
The Growth Igniter
How leaders build momentum in a noisy world.
The full method behind the equation. A practical guide to find where energy leaks, remove the friction blocking execution and build a 90-day rhythm that puts strategy in motion.
- 01Clarity first of all
- 02Growth as a system
- 03Friction removal
- 04Courage in leadership
- 05The four growth engines: brand, performance, experience, leadership
- 0690-day plan
First edition. Secure payment via Stripe, delivery with BOXNOW.
Read it and try it with your team. If you want us to apply it together in your company, that’s where our work begins.
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Nothing ignites
on its own.
Not ideas. Not teams. Not organizations. Not leaders. Somewhere, someone has to strike the match.